Selling Tips
Author:
Onsite Real Estate
Date:
04/03/25

How to Price Your Home to Sell in Today’s Market

Price your home too high, and it may sit on the market. Price it too low, and you could leave money on the table. In today’s Pierce County market, strategic pricing is everything—here’s how to get it right from the start.

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Why Pricing Matters More Than Ever

With interest rates, buyer demand, and inventory constantly shifting, your asking price can make or break your listing. The right price attracts attention, drives showings, and helps generate competitive offers early on.

The Risk of Overpricing

Overpriced homes tend to linger, leading to price drops and lost buyer interest. The longer your home sits, the more buyers wonder, “What’s wrong with it?” Even in a strong market, buyers are informed—and they won’t overpay if better options are available.

What Goes Into Pricing a Home

At Onsite, we consider several key factors when determining your home’s ideal price:

  • Recent sales of similar homes
  • Active listings in your neighborhood
  • Market trends and seasonality
  • Your home’s condition, features, and upgrades

It’s a mix of data and local expertise.

Pricing to Create Urgency

Sometimes, pricing slightly below market value creates a surge of interest—and even a bidding war. This strategy works best in high-demand areas like Lake Tapps, Bonney Lake, and Sumner, where inventory is limited. It’s all about creating momentum from day one.

How Buyers Search (and Why It Matters)

Buyers shop online using price brackets, so small changes can make a big difference. For example, pricing at $499,000 instead of $505,000 may place your home in more search results and increase exposure. We help you land in the sweet spot where your home gets seen—and clicked.

Ready for a Data-Driven Price Estimate?

Don’t guess what your home is worth—get a free expert evaluation. We’ll review the numbers, walk through your home, and provide a pricing plan built for today’s market.

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Expert Negotiation • Maximize Value • Sell Your Home Today •
Expert Negotiation • Maximize Value • Sell Your Home Today •